"Think different - Act digital" is the theme for the 2017 International Supply Chain Conference. The days of digitisation as hype are over, and we now face the hands-on challenge of putting the principles of digital industry into practice and implementing what is technically feasible. We believe that digitisation is not merely a continuation of the status quo on a higher technological level: digitisation signals a change in the way we think and the way we act - we need to be faster, braver, more customer-focused and more collaborative. Think different - Act digital is our call to action to the entire logistics community in Germany.

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