Diffusion of innovations: focused on e-commerce
This paper investigates the issue of diffusion of innovations focusing e-commerce diffusion. Diffusion refers to spreading of an innovation within and across organizations. In this article there is a brief history of diffusion research described and theoretical introduction for the diffusion of innovations stated. The global diffusion of e-commerce is a process driven by a variety of forces. In this paper two diffusion models related to ecommerce are described, which could help us better understand the spread of innovations throughout the system.
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