Colliers International offices located in Central and Eastern Europe are officially implementing new positioning and branding solutions. This is part of the company’s global campaign promoting the merger of all subsidiaries into a new entity. Consolidating the companies under the single Colliers International brand reflects the firm’s commitment to offering clients worldwide comprehensive services of the same quality.
– We want the rebranding to reflect our new approach to service delivery – said Hadley Dean, Managing Partner for the Central and Eastern Europe region. – We want to operate as a truly global platform with a wide range of high-quality services that will meet the expectations of every one of our clients, regardless of whether they conduct business in Europe or any other part of the world.
The consolidation and rebranding process includes FirstService Real Estate Advisors, which offers property and asset management services as well as corporate solutions. FirstService Williams (founded in New York, operating for Colliers International and covering three US states), FirstService PGP Valuation, and PKF Capital – Hotel Brokerage Services are the companies that will now operate under the name Colliers International.
– Colliers International is one of the most recognized brands in the real estate field globally. It is synonymous with the highest quality of service – said Chris McLernon, CEO for the EMEA region. – The integration is of strategic importance to our business, as is the rebranding, which shows not only how committed we are to providing top-class services in a given area, but also that we are one enterprise with an unrivaled international platform.
– At Colliers International, we are focused on the success of our clients, our employees, and local communities – said Douglas Frye, Global President and CEO of Colliers International. – We have worked tirelessly to create a common platform, deepen and broaden the range of services offered, and become a leader among commercial real estate advisory firms. Now, clients around the world can expect consistent services from one organization, which is our global network of specialists.