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Strategy for entrepreneurs according to Microsoft

Michał Koralewski interviews Marek Roter, General Manager of the Polish branch of Microsoft
Michał Koralewski
: The past year brought several important events for the Polish IT sector, such as the Ministry of Finance’s regulation on electronic invoices. How do you assess these changes for the domestic e-business?
Marek Roter
: I treat all changes that will result in the simplification and acceleration of any administrative procedures as a step in the right direction. There is still a lot to be done in this regard, but I hope that we will soon have the opportunity to carry out administrative tasks electronically.
M. K.
: Microsoft has been developing products for entrepreneurs for a long time. What are the most important elements of this strategy?
M. R.
: Microsoft’s new strategy for business products consists of several elements. First of all, we have focused on unifying the business product offering and deeply integrating them with software from the Microsoft Windows and Microsoft Office families, as well as a new application platform, the main component of which is SQL Server 2005. Thanks to this move, we are expanding the functionality of business products with Business Intelligence components, increasing their flexibility and scalability, and facilitating access to and management of data stored
in various systems through well-known and widely used office solutions. The Microsoft Business Solutions brand has also been changed to Microsoft Dynamics, which is the most distinct symbol of the new strategy, under which we are developing innovative, dynamic solutions aimed at supporting the management of complex business processes and increasing work efficiency.

The article comes from the magazine

e-F2006-1s20.pdf