Under the slogan “Free Your Time. Prepare Your Phone for the Revolution”, the first campaign in Poland enabling online shopping directly from the street is underway. This is a joint research project by the Institute of Logistics and Warehousing, the “Piotr i Paweł” retail chain, Krajowy Integrator Płatności SA – Transferuj.pl, and AMS SA. Until the end of November, residents of Poznań and the surrounding area can use their smartphones, QR codes, and the RockPay mobile application to make purchases in the HERE AND NOW system. After the research project concludes, the application’s reach will be expanded to include more cities and partners.
Last year, a video about the Tesco Homeplus project implemented in South Korea went viral, where smartphone users could visit a virtual store in the subway, scan product codes from virtual shelves (posters), pay for purchases via a mobile app, and have the order delivered to their homes. Now, residents of Poznań and the surrounding area can also use their smartphones not only to compile a shopping list but, thanks to the mobile payment service, to pay for it immediately and receive the delivery at home on the same day at an agreed time. To shop, simply download the free RockPay mobile application, scan the product code from the poster featuring virtual shelves, and complete the order.
– The Mobile Consumer is a pilot project in which we used elements of traditional GS1 barcodes. We are investigating whether mobile solutions can change the way retail trade functions in the Poznań metropolitan area. The project will allow us to get answers to the question of whether consumers are ready for new experiences in the area of daily shopping – explains Jacek Pucher, chief specialist at the Institute of Logistics and Warehousing.
Błażej Patryn, director of online shopping development at “Piotr i Paweł”, adds that public awareness regarding the possibility of doing grocery shopping online is still at a fairly low level, while only a small group of people know about the possibility of making such purchases using a mobile phone. The goal we wanted to achieve was primarily to build awareness about mobile shopping and present the possibilities offered by mobile technologies. mConsumer is also intended to show that this type of shopping is very easy, fast, convenient, and, most importantly, safe.
The RockPay application plays an extremely important role in the project. It is thanks to this app that it is possible not only to compile a shopping list but to carry out the entire payment process from a mobile phone. RockPay, as stated by Michał Paluszczak, sales manager at Krajowy Integrator Płatności SA, opens up a completely new field for the application of online payment systems. The application is currently available in the Google Play store for Android phones and in the Apple Store for iOS phones.
The Institute of Logistics and Warehousing created the research methodology covering all elements of mobile shopping. The author of the mobile application called RockPay and the vision for mobile payments is Krajowy Integrator Płatności SA, known to internet users for, among other things, the Transferuj.pl system. The presence of the “Piotr i Paweł” chain allowed for the integration of the mobile channel with the online store and the handling of purchases and deliveries throughout the entire metropolitan area. The partners worked together on the poster design, the slogan, and the media campaign. Advertising media for the campaign were provided by AMS SA.