The following criteria were taken into account when choosing the application:
- consistency of the information exchange platform between all branches of Raben Polska,
- multilingual user interface,
- full integration with existing IT systems (e.g., customer financial data, shipment information),
- price and implementation time.
How does the company intend to use CRM7 to achieve its goal? The representatives of the Raben Group themselves answer this question.
CRM systems are implemented for specific reasons: economic, financial, ergonomic… What prompted the Raben Group to invest in a new tool?
Sławomir Pawlak – IT and Telecommunications Director: The Raben Group decided to implement a customer relationship management system because it is one of the critical processes in our company. On the other hand, one of our values is customer orientation, and we want to have everything that constitutes our value structured.
Jerzy Zdanowski – Sales Director: Before implementing the CRM system, we struggled with 2 groups of problems related to administration and reporting. We noticed that we had to spend a lot of time preparing reports, generating documents, and archiving them. On the other hand, we were always aware that we were not able to fully utilize the knowledge possessed by individual people in the sales department because we could not collect it into a logical whole and build our sales strategy based on it.(…) Until now, we had to manage, but with the multitude of tools used for this, it certainly took much more time and energy to achieve the same results that we have with the CRM system.
The full interview with the representatives of the Raben Group can be watched here: