Poczta Polska is cutting Pocztex courier service prices by more than half. The company is also introducing additional services designed to attract large shippers.
– In three years, we want to be among the top five courier companies in Poland – says Janusz Wojtas, a member of the Poczta Polska management board responsible for sales and marketing. – The development of courier and express services is one of the priorities of the Post’s strategy until 2015.
Pocztex for individual customers will be on average 35 percent cheaper. For heavier shipments, the reduction will exceed even 50 percent. The new price list has been in effect since September 1st. For example, the price of a shipment up to 30 kg has dropped from 110 PLN to 50 PLN with a next-day delivery guarantee. Mass shippers – large online stores and stationary companies that frequently use courier shipments – will also benefit from the price list change.
– For them, we have a competitive offer with discounts depending on the number of shipments – says Janusz Wojtas. – Courier service for the e-commerce market is a priority for us. We want to actively participate in its dynamic growth. We will fight for every shipment.
And there is something to fight for, because the Polish courier and express services market is one of the most dynamically developing industry markets. Good economic conditions are visible both in the domestic market and in international shipments. According to very conservative estimates, its value for 2010 amounted to 3-4 billion PLN. Of this, as much as 1 billion PLN is attributed to e-commerce.
Low prices are not the end. The Post is also introducing additional solutions such as notifying the recipient via SMS or e-mail about the shipment. As the only company in Poland, it also offers delivery by 8 a.m. (in cities with up to 100,000 inhabitants). For online stores, a significant issue is also the quick payment of the cash-on-delivery amount (maximum up to 3 days) for goods delivered to the customer. The market average is about 6 days. In addition to these changes, the new Pocztex also involves standardizing the number of services offered.
– Our offer is transparent – says Sławomir Żurawski, responsible for the courier-express-parcel market at Poczta Polska. – Customers can use the courier service, where Pocztex guarantees same-day delivery, and the express service – next-day delivery.
Additional benefits for customers include the ability to exchange shipment data between the customer’s system and the Poczta Polska system. The Electronic Sender application allows for quick preparation of a shipment, printing of an address label, generating shipment reports, and tracking them.
The changes will be supported by large-scale advertising activities. A nationwide advertising and promotional campaign will start in October and last until mid-December.
– We are counting on dynamic growth in the number of customers. It is precisely during the pre-Christmas period that the courier market is bustling with life – says Sławomir Żurawski.
In accordance with the strategic directions of Poczta Polska until 2015, the company intends to build a competitive and profitable postal-financial-logistics Capital Group and wants to achieve lasting profitability. The goal is also to improve the quality of services and customer service by offering them, among other things, modern banking-financial and logistics products in open and friendly post offices.