During the contest, the carrier will give away over 3,600 tickets – one for every day of the company’s operation. Seven days a week, 31 people who correctly answer a question related to PKP Intercity’s operations will be awarded daily. Each winner will receive a double voucher for travel on Express InterCity (EIC) and Express (EX) category trains on any domestic route. Anyone who joins the fans of the “Pociąg do miejsc” profile (by clicking the “Like!” button) on Facebook will be able to take part in the anniversary event. This will be one of the largest campaigns promoting rail travel, not only in the history of PKP Intercity but in the entire rail transport market.
– With this contest, we want to encourage everyone to travel on our trains, familiarize them with the PKP Intercity offer, and also show how many interesting places can be visited in Poland – says Małgorzata Sitkowska, spokesperson for PKP IC.
The free ticket giveaway is part of the carrier’s birthday image campaign, which will cover press, internet, radio, and outdoor advertising. “Pociąg do miejsc” is the official profile for the Express InterCity and Express brands. It brings together travel enthusiasts – especially those who love trains.