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Transport optimization for Sara Lee by Wincanton

Logistics operator Wincanton has optimized the supply chain for companies belonging to the Sara Lee Group. As part of the cooperation, Wincanton ensured the transport of less-than-truckload (LTL) shipments in accordance with HACCP principles, as well as shipments of household chemical products.

Wincanton began its cooperation with the Sara Lee Group with a project carried out for Sara Lee Coffee and Tea Poland S.A., a coffee manufacturer and distributor. Thanks to a fast and effective implementation, the cooperation was extended to include logistics services for Sara Lee Household and Body Care, a company involved in the production and distribution of household chemicals. Sara Lee Coffee and Tea Poland S.A. was looking for a provider of comprehensive logistics solutions to consolidate goods in one warehouse, provide warehouse handling, and manage domestic LTL, partial, and full truckload transport, while maintaining HACCP standards. In response to the client’s needs, Wincanton conducted an analysis of shipment volumes and delivery locations. Furthermore, an analysis using the advanced CAST tool was performed. As a result, Wincanton proposed a solution that optimized the client’s existing supply chain. This approach resulted in a number of benefits, including faster delivery of LTL shipments and reduced environmental pollution by decreasing the number of vehicles used for deliveries.

– Wincanton met our expectations regarding the timeliness of shipment deliveries and warehouse handling within a full supply chain that complies with HACCP principles – summarizes Piotr Hupało, Supply Chain Manager at Sara Lee.

Sara Lee Household and Body Care, on the other hand, was looking for an experienced provider of comprehensive logistics solutions to handle all transport orders while optimizing the process.

– During our cooperation with Wincanton on the previous project carried out for Prima – Sara Lee Coffee and Tea Poland S.A., we managed to develop mutual openness and trust, which translated into tangible benefits and the expansion of our cooperation to include the delivery of household chemical products – comments Piotr Hupało.

Wincanton proposed a goods distribution model based on an LTL network system, allowing for 24-hour deliveries and cost optimization. Additionally, systems for the verification and control of transport processes were implemented.

– I am convinced that focusing on the client’s needs and consistently striving for operational excellence has allowed our client to build an even better market position – says Ryszard Warzocha, Managing Director CEE, Wincanton.