Michał Koralewski interviews Michał Kostrzewa, head of the Polish branch of Skype.
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Michał Koralewski<\/div>
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Michał Koralewski<\/div>
: The emergence of Skype is a revolution in telecommunications, comparable to the invention of the telephone by Graham Bell. What is the phenomenon of this application based on?<\/div><\/div>
Michał Kostrzewa<\/div>
: The phenomenon is simple: no one likes paying high phone bills, and Skype allows for free calls to the whole world. Besides, the program itself is free and very easy to install and use, which makes it accessible even to a less advanced Internet user.<\/div><\/div>
M. Koralewsk<\/div>
i<\/div>
: 80 million users worldwide in just 2.5 years, 200 thousand new ones every day – these numbers are simply unimaginable. They are impressive. How was this possible, given that not a penny was spent on an advertising campaign?<\/div><\/div>
M. Kostrzewa<\/div>
: Our research shows that four out of five Skype users started using the service thanks to a recommendation from a friend. That is what viral marketing is about <\/div>
to entice with free and inexpensive calls. Viral marketing is not only fast and reaches the target group directly, but it is also, above all, credible. When making choices, people most often and most willingly follow the recommendations of friends and family. We are proud that our program has gained such great trust from our users.
The article comes from the magazine <\/div>
e-F2006-2s18.pdf<\/a>
The article comes from the magazine <\/div>
e-F2006-2s18.pdf<\/a>