The courier and forwarding company STS Kurier began the year 2012 with a new, shorter name and a logo featuring a kangaroo.
The current changes to the image elements are important events in the company’s 15-year history. Replacing the previous name “STS – Szreter Transport Spedycja” happened naturally.
– You could say that the shorter name was invented by the customers. They have always called us STS Kurier – said Marcin Szreter, a company representative.
The STS Kurier logo was created by a French company. The kangaroo was included because it signifies speed and agility and evokes sympathy. It also harmonizes with the company’s slogan. The changes in visual identity are the beginning of building new relationships between the courier company and its environment.