The courier company Siódemka has changed its organizational and legal status, transforming into a joint-stock company. Siódemka has also launched an image campaign under the slogan “Always moving forward”.
– The goal of the introduced changes is primarily to increase brand recognition and awareness in both the business and individual sender sectors. – says Krzysztof Pawłowski, a member of the Siódemka Management Board. The activities were preceded by an analysis of brand awareness among corporate and individual clients. The study was conducted using direct telephone interviews with a standardized questionnaire. The survey results indicated high recognition and good identification of the company’s area of activity by respondents (42%). The brand was most well-known among respondents with secondary and higher education. More than half (53%) of those who recognized Siódemka also demonstrated knowledge of the logo. Respondents primarily associated the “winged” graphic elements of the sign.
Siódemka is committed to continuous development, which is why after 10 years of operation, it was decided to refresh the logo. The new sign is more modern and dynamic. It is maintained in two colors – red and white, which is intended to emphasize the company’s Polish origin. The graphic elements have also been modernized – the letters and the wing symbol have taken on more streamlined shapes. – The refreshed logo is intended to symbolize the high quality of services, dynamism, and modernity of the company. – adds Krzysztof Pawłowski.
The company also decided to change the branding of its fleet and courier uniforms. A characteristic element of the new visualization is the number seven in a circle on a red stripe, modeled after symbols placed on rally vehicles. So far, the fleet rebranding has been carried out in Warsaw. By the end of August, cars across the country will receive the new design, and by the end of the year, all Siódemka company branches will be equipped with new visual identification elements. The introduced changes also covered the image of the couriers. They will be presented in a red t-shirt with the Siódemka emblem on the chest and a white logo on the back. The goal of introducing the new graphic design is to unify the three image elements of the company – the logo, the car, and the courier.