– The presented strategy is a milestone in my work at PLL LOT so far. I am convinced that the program we have prepared is the best possible action plan for LOT. Our most important goal is to achieve satisfactory target profitability, enter the stock exchange, and see a rapidly growing number of passengers and connections – said Piotr Siennicki, President of the Management Board of PLL LOT.
Main assumptions of the “Seven Pillars” strategy of PLL LOT:
– Fleet simplification – it will be designed according to the four-zone principle: long-haul, short-haul, regional, and domestic. Each zone will have a dedicated fleet and one model within each aircraft type.
– Effective network of connections from key Polish airports – creating a transit hub in Warsaw and increasing direct connections from all regional airports.
– Significant improvement in customer service quality – introducing modern aircraft, speeding up ground handling, reducing delays and cancellations, and shortening transfer times.
– Reduction of operating costs, including cheaper distribution systems (Internet) – increasing online sales to 40% in 2012 will enable a 30% reduction in distribution costs.
– Modern tariff system
– Customer-oriented corporate culture
– Two brands – LOT as the main pillar of operations and the primary source of profit, and Centralwings as low-cost air transport and an alternative to low-cost competition
– We will definitely focus on increasing the efficiency and innovation of LOT’s offer, which will result in increased customer loyalty. The assumptions of “hospitality with class” and “savings and efficiency” are the key messages we will uphold. From a national carrier, we will become the preferred carrier for customers flying to and from Poland, with a customer-oriented organizational culture – adds Piotr Siennicki.
LOT plans to launch Asian connections in connection with developing economic contacts, growing investments by Japanese and Korean companies in Poland, as well as significant Vietnamese emigration to Poland. The company is also preparing to handle the jump in air traffic resulting from Euro 2012. Furthermore, the number of connections from Warsaw in eastern directions (Russia, Ukraine) and on long-haul routes will increase. A novelty will be flexible capacity management, adjusting the number of connections to seasonality.