By the spring of next year, a total of 35 terminals with bicycles integrated into municipal systems will appear at selected ORLEN petrol stations in Warsaw, Łódź, Wrocław, Lublin, Katowice, and Białystok. The project is being implemented in cooperation with Nextbike Polska, which will, among other things, install the terminals, provide 350 vehicles, and handle their ongoing maintenance and service.
The vehicles available at ORLEN stations will be fully compatible with existing municipal systems, meaning that bikes picked up from these locations can be left at any terminal within the city and vice versa. Rental at petrol stations will take place under the same financial terms and using currently functioning city applications. The offer will be complemented by one terminal with 10 electric bikes, located in Warsaw.
For PKN ORLEN, the project is another step towards expanding its non-fuel offer and building the perception of a petrol station as a multifunctional facility that meets the diverse needs of customers. Launching the service also allows for the creation of new marketing communication tools aimed at its active users.
– In our network development strategy, we stated that the customer and their expectations are at the center of our interest. That is why we carefully analyze how our environment is changing, trying to stay ahead of it today. We see that consumers increasingly perceive stations not only as places to refuel but also to satisfy a range of other needs. This is confirmed by the continuous growth of our non-fuel sales and the increasing percentage of customers who visit stations for purposes other than refueling. Integrating our facilities into municipal bike systems allows us to expand our offer for existing customers and open up to completely new consumer groups – said Zbigniew Leszczyński, Member of the PKN ORLEN Management Board for Sales.
The agreement between PKN ORLEN and Nextbike Polska is valid until November 2020. More details regarding the project will be published in the spring of 2018, during its inauguration.