DHL Global Forwarding is launching an image campaign, the primary task of which is to build awareness of the DHL Global Forwarding brand as part of the DHL group. The campaign aims to make the target audience aware that DHL is not just a courier company, but also a global provider of sea and air freight services, a company that transports large and complex cargo. The nationwide campaign will include advertising on large-format media, in the press and on television, as well as a supporting promotional campaign on selected logistics and business portals.
The image campaign uses two distinct visuals adapted to the basic services offered by DHL Global Forwarding, i.e., sea freight and air freight. The campaign is based on the catchy slogan “DHL Global Forwarding. Even to the end of the world. Big things!”, and in the advertising materials, one can see the Eiffel Tower being transported by ship and the Statue of Liberty being transported on board an airplane.
As part of the “Freight for free” promotional campaign supporting the image campaign, DHL Global Forwarding offers all new customers the opportunity to use a selected transport service free of charge. A website has been launched as part of the promotion: http://www.frachtzadarmo.pl/. The banner designs and the layout of the site refer to the main creative concept, while using the catchy slogan “In tough times, heavy things are free”.
The image campaign will run from June 1 to June 30, and the promotional campaign will run from June 1 to August 31 of this year.