The article explains key terms, theories, concepts, categories, and features that touch upon the relationship between media and society. It offers an insight into the fields of several academic discourses. The intention was to illustrate discussions about media and their influence on society, and about media as a socializing factor. This article comments on theoretical material from various perspectives. In the article, the author addressed the topic of whether contemporary society is a reflection of mass media or whether mass media reflect the state of society – its values. Since mass media are profit-oriented, they place minimal intellectual demands on their consumers and produce products with low or no artistic value, often with violent and aggressive themes. I also pointed out the positive influence of media on society – mainly in the areas of education, information, and entertainment. Media content is a product that can create various subcultures, especially among young people, and that is why I focused primarily on the topic of the influence of mass media on youth.
The paper explains key terms, theories, concepts, categories and characteristic features concerning the relationship of media and society. It offers a view on the fields of several academic discourses. The aim was to illustrate discussions about media and their influence on society, the media as a socializing factor. The paper comments on theoretical material from different points of view. The author deals with the topic, whether the contemporary society is the media reflection or whether the media reflect the contemporary state of the society – its values. As media concentrate on profit, they make minimal intellectual demands on their consumers and produce products with minimal or no artistic value and often with violent and aggressive subject matters. It has also been pointed out at positive media influence on society – mainly in the sphere of education, information and entertainment.
Media contents are the products that can create diverse subcultures – especially among young people and that was the reason why the thesis has been dealing with the topic of influence of mass media on the youth.
PhDr. Tatiana Blahútová, Faculty of Mass Media Communication, University of Ss. Cyril and Methodius, Námestie J. (…)
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Source: Logistyka Magazine