Intermediaries and types of distribution channels

The article is a study on distribution channels and the intermediaries involved in them. The paper explains the essence and importance of distribution channels. The functions of intermediaries participating in distribution channels are presented and described. The final part of the article contains conclusions.1. INTRODUCTION
A factor determining the development of market activity and the existence of an enterprise on the market is the sale of produced goods and services. Intermediaries and the types of distribution channels used play a significant role in sales processes. To a large extent, the success of supply ventures, which, in addition to customer satisfaction, also affect the company’s image, depends on correctly selected entities participating in distribution.
The actions taken and instruments used in the field of distribution should be considered together as a comprehensive set ensuring the conscious shaping of customer needs. The set of supply actions and instruments is formed by distribution channels and the physical flow of goods.[1]2. ESSENCE AND IMPORTANCE OF DISTRIBUTION CHANNELS
Most producers work with marketing intermediaries to bring their products to market. Marketing intermediaries form a marketing channel (also called a trade channel or distribution channel). The role of a distribution channel is to move goods from the producer to the consumer. It bridges the gaps in time, place, and possession that separate goods and services from their users.[2] (…)

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