Poczta Polska is fighting for the e-commerce market. The company has prepared an offer for e-retailers.
The driving force will be a wide range of parcel services, including the latest service, which is e-parcel. E-parcel allows savings for everyone who buys goods online. Its lightest variant – a parcel up to 1 kg costs 7 PLN.
– The premise of the service is that the customer is notified about the arrival of the e-parcel via SMS or email and collects it at a post office convenient for them – says Tomasz Malczewski, member of the board of Poczta Polska.
The campaign, combined with an extraordinary event such as the Olympic Games in Vancouver, is a key marketing project supporting one of the strategic market segments – the parcel and courier services market. The goal of the Post Office is to strengthen and increase its share in this segment.