The GEFCO Group has introduced a new visual identity for its fleet vehicles. The graphics of the new design are more modern and dynamic. Vehicles in the updated shade of blue will feature the logo on the bodywork along with a characteristic frieze, which is now part of GEFCO’s visual identity. The tagline “Logistics for manufacturers” is intended to be a key component of the new graphic design, which will refer to the Group’s international development. Over the coming months, starting in France, Spain, the United Kingdom, and Germany, several hundred of the Group’s vehicles will receive the new branding.
GEFCO is giving a new look to all its vehicles. Tractor units along with trailers, short trucks, car carriers, containers, and rail wagons will be repainted in the new shade of blue, additionally receiving the logotype, frieze, and the Group’s slogan. The goal of the change is to make the brand more visible and visually dynamic.
GEFCO vehicles are the main global carriers of the Group’s visual identity elements. The new branding design will go hand in hand with the gradual renewal of the fleet. Vehicles in France, Spain, the United Kingdom, and Germany will be the first to be updated.
The new signage has been designed to include the slogan “Logistics for manufacturers,” communicating a clear message to international companies. The tagline, introduced in 2004, positions GEFCO as a specialist in this field.