The most important change in visual identity will concern the color scheme of the vehicles. The blue color characteristic of GEFCO will have a new shade. Graphic markings will also change. The entire GEFCO fleet and part of the camions gérés (dedicated fleet) will be marked with the GEFCO logo on the front, back, and sides of the body. Markings on the roof will also be added optionally. On the sides of the body, the GEFCO logo will be accompanied by the slogan “Logistics for manufacturers” and a light blue frieze.
There will be even different graphic markings for vehicles leased by GEFCO. Here, the GEFCO logo will be placed on a blue stripe visible on each side of the vehicle, and the slogan “Logistics for manufacturers” will additionally be placed on the sides.
– Trucks traveling on the roads are the primary carrier of our brand image. The evolution of the graphic design is a real boost of youth for GEFCO. Both the change of color and the addition of the frieze are of great importance: they create dynamics and distinguish the brand, and the inscription “Logistics for manufacturers” positions GEFCO as a global specialist in logistics for industry from all sectors – explains Olivier LARGE, General Director of GEFCO Polska.
The modernization of the GEFCO image is the result of the joint work of the corporate departments of Transport Purchasing, Transport and Industrial Logistics, Transport and Automotive Logistics, and the Communications Department. By the end of 2012, GEFCO Polska plans to change the look of 100 trucks.
