How can a Polish manufacturer in the construction or gardening industry conquer Western European markets? Is it possible to sell in home and garden stores across Europe without having regional offices and warehouses? The company Dachser, as part of its DIY Logistics service, provides complete logistics within its European network and shelf management in stores.
Polish exports to European countries (excluding 2009) have been growing continuously for over a dozen years. Their growth in 2010 reached as much as 22.6%. It is growing strongly, especially to European countries – to Germany it increased by 22.4%, to Great Britain by 20%, to France by 19.5%, and to Slovakia by as much as 45%. Our export production, including construction and gardening, is characterized by high quality, which is currently highly appreciated and often preferred over cheap production from the Far East. Hence, more and more Polish manufacturers are thinking about it and planning foreign expansion. But is it possible without having offices and warehouses abroad? Thanks to cooperation with Dachser, entrepreneurs can focus on their production, entrusting the operator with all logistics, from transport to shelf management in stores.
Dachser offers the DIY Logistics service for manufacturers of goods sold in home and garden stores. It includes not only delivering products from the manufacturer to the stores but also a range of additional services, such as stocking shelves, quality and quantity control of products, ensuring proper product display, organizing promotions in sales networks, and organizing the return process. Polish manufacturers can deliver their products to even thousands of construction stores in Europe without the need to create foreign representative offices.
The operator serves 18,000 construction stores in Europe daily, such as OBI, Castorama, Praktiker, Bauhaus, Hornbach, and Leroy Merlin, delivering approximately 2 million shipments per year to them. Thanks to knowledge of local markets and qualified personnel, Dachser can deliver products to stores throughout Europe. Cooperation with the company can eliminate a potential language barrier – the operator’s employees in each country handle suppliers within their market. In this way, potential problems related to the specifics of local markets are also minimized. The operator handles the entire supply chain, starting from supply logistics, through warehousing processes and distribution, to merchandising services. A complete service, tailored to the client’s needs and requirements, is created from various components.
– DIY Logistics is a huge opportunity for Polish manufacturers, a kind of window to construction stores across Europe – believes Grzegorz Lichocik, CEO of Dachser in Poland. – Thanks to exports with DIY Logistics, our clients receive huge prospects related to the scale of goods distribution. We have repeatedly witnessed the enormous business successes of Polish exporters in the West – he adds.
Currently, the company offers full DIY logistics service (transport to stores within the Dachser network and merchandising) in the following countries: Poland, Czech Republic, Slovakia, Germany, France, Italy, Switzerland, Sweden, Belgium, Netherlands, Hungary, Austria, Bulgaria, Romania, Serbia, Croatia, Slovenia, Bosnia and Herzegovina. In all these countries, Dachser has a partner responsible for the merchandising service in DIY stores.