Iwo Nowak: The Raben Group has been operating in Poland for 11 years. Please briefly introduce its philosophy.
Ewald Raben: The primary goal of the Raben Group is to achieve and maintain a leading position in the logistics services market. Therefore, our philosophy is based on comprehensiveness. We want to provide our client not only with all the services they need, but also with services of the highest quality, with the conviction that they are working with a leader.
I. N.: Today, three major brands operate within the Raben Group – Raben, Szybka Paczka, and Fresh Logistics. The latter is the Group’s youngest “child”; it has been operating since the beginning of this year. Can it be said today that the establishment of this company was the right decision?
E. R.: Of course. I can already say that the company has met the expectations we set for it. The first months of operation have already confirmed the validity of its establishment. The Polish fresh produce market is not an easy one, partly because dairy producers are cautious about making decisions related to outsourcing logistics services. However, things are changing here too, as in recent months we have observed an increased demand for such services. Since last year, this industry has begun to develop dynamically, so we believe that the demand for outsourcing in this area will continue to grow. Even in such a short period of its operation, Fresh Logistics serves over 50 clients.
I. N.: What kind of companies are these – large, small, Polish, or foreign?
E. R.: We serve large foreign companies, which are often part of foreign corporations, and therefore these companies are “accustomed” to outsourcing services. However, our clients also include Polish companies, both large and even smaller ones, that see the benefits of outsourcing these services. As a result, small companies gain a better market position through the good logistics solutions we offer them.
Dariusz Gościniak: Currently, there is not much competition in the temperature-controlled transport market in Poland; there are few good and large companies, perhaps that is the reason for the success of Fresh Logistics?
E. R.: There are several companies on the Polish market, mostly foreign, that provide this type of service. However, they primarily serve large, international corporations.
The article comes from the magazine “Logistyka” 2002/6.