Evaluation of packaging used in e-commerce on the example of clothing stores

E-commerce is systematically developing, gaining increasing economic importance. However, it faces many difficulties, including problems with delivery and product packaging. This article presents an evaluation of the protective, marketing, functional, and ecological functions of packaging used in e-commerce in the clothing industry. The evaluated packaging presents a very diverse level of realization of selected functions. The protective function was rated the highest. The packaging received sufficient marks for the realization of the functional aspect. The realization of the marketing and ecological functions is unsatisfactory.