Cederroth Polska is the local branch of a pharmaceutical and cosmetic concern specializing in hygiene and healthcare products. At the beginning of 2011, the decision was made to implement the Emigo and Integra software. The previous sales force automation solution did not meet the expectations of Cederroth Polska.
– Emigo, together with Integra, had all the necessary functionalities and provided the best cost-benefit ratio – says Jarosław Brzozowski, Sales Director of the Cederroth Polska Group.
The new solution allows, among other things, for a sales representative to check stock levels and place an order at the point of sale. This order is automatically processed in the distributor’s database, resulting in faster fulfillment. Information on what a given point has ordered previously and to what extent the order was fulfilled is available on the representative’s mobile device.
– We were very keen on the system having a connection with distributors. The Integra system provides us with such functionalities – says Jarosław Brzozowski – Thanks to this, we know our inventory levels precisely, we can adjust production accordingly, and we are aware of the actual sales status in real-time. I am most satisfied with this element of the implementation.
The implementation of the Emigo and Integra systems at Cederroth Polska will bring tangible business benefits: improved work quality and increased efficiency of sales representatives, automatic reporting of work and sales values based on integration with distributors. It also ensures that orders are delivered directly to distributors’ systems with feedback confirmation, as well as the ability to analyze stock levels. Cederroth representatives evaluate the implementation process positively.
– The implementation lasted less than a month – claims Jarosław Brzozowski. – Such a short implementation time was possible thanks to eighteen months of preparations, during which a detailed scope of functions to be performed by the Emigo system was established.