The modern digital reality determines virtually all aspects of business operations to a significant extent. It also influences the evolution of market attitudes of consumers who, having gained access to all market information, mainly regarding the parameters of product and service offers, have become very demanding. The changes associated with these facts have also affected the functioning of the logistics and transport services market, forcing companies to redefine their existing business models. It seems that the only condition for success in the market today is the effective transformation of the enterprise towards the optimal use of the benefits resulting from the implementation of electronic communication technology, which is becoming a factor determining competitive advantage. Basing the entire company’s operations on electronic communication technology allows for the effective and, most importantly, satisfying fulfillment of customers’ transport needs, as well as for increasing the efficiency of most of the enterprise’s functions.
The article comes from the magazine “Logistyka” 3/2007.