In the process of developing Polish airports, there are a number of factors that have a significant impact on shaping strategic plans. One such instrument is information, which, when properly interpreted, can contribute to market success for entities managing airport infrastructure. The article presents the essence of economic monitoring, selected areas of its application, and then, based on analyses, shows the role of marketing research in obtaining information, to finally present guidelines for the development of Polish airports in the last part.In the European market, air transport is undergoing many changes. As a result of globalization, computerization, and technical progress, processes related to the movement of capital, consolidation, and privatization are taking place. These changes define trends related to the development of air transport enterprises and, above all, force aviation entities to shape a high level of services provided. (…)
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Source: Logistyka Magazine
Economic monitoring as a tool for the development of Polish airports – PDF file for download