Diffusion of innovations: focused on e-commerce

This paper investigates the issue of diffusion of innovations focusing e-commerce diffusion. Diffusion refers to spreading of an innovation within and across organizations. In this article there is a brief history of diffusion research described and theoretical introduction for the diffusion of innovations stated. The global diffusion of e-commerce is a process driven by a variety of forces. In this paper two diffusion models related to ecommerce are described, which could help us better understand the spread of innovations throughout the system.DIFFUSION OF INNOVATIONS: FOCUSED ON E-COMMERCE
The paper focuses on investigating the issue of the diffusion of innovations with an emphasis on the expansion of e-commerce services. Diffusion refers to the spread of innovations within individual organizations. The article provides a brief history of the expansion of e-commerce services, which has been the subject of previous research, and a theoretical introduction to diffusion. The global expansion of electronic commerce is a process influenced by various forces. The paper presents two models related to the expansion of e-commerce, which focus on the diffusion of innovations throughout the system and help to understand the process of the spread of innovations.
1. INTRODUCTION
In the last years, the diffusion of e-commerce has been extensively studied both by academics as well as practitioners. Electronic commerce or e-commerce is the mode of commerce wherein the communication and transactions related to marketing, distributing, billing, communicating, and payment related to exchange of goods or services is conducted through the Internet, communication networks and computers. The Internet compresses time and space, making it easier for companies to expand. But we should remember – what happens in one country or region may not happen in another. (…)

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