DHL Express (Poland), a global logistics company and provider of international express shipments, participated in industry trade fairs – Hair Forum Poland and the 5th edition of Beauty Forum & SPA 2014 – acting as their partner and exhibitor. Both trade events took place on September 27 and 28 at the MT Polska Trade and Congress Center.
Hair Forum and Beauty Forum & SPA was the first joint edition of trend trade fairs in the hairdressing and beauty industry, during which, in addition to exhibitors and professionals from the cosmetics, aesthetic medicine, and cosmetology sectors, well-known brands, key companies, and top stylists from the hairdressing industry also presented themselves. The two days of the fair were accompanied by numerous presentations and live demonstrations featuring recognized experts and celebrities. A total of 300 exhibitors from Poland and abroad presented themselves during the fair. Over the two days, the Trade Center was visited by approximately 14,000 people.
DHL Express (Poland) participated for the first time in trade fairs dedicated to the hairdressing and beauty industries, which in fact include companies that have been using its services for years in the field of international express shipments. Trade fairs are an ideal place for direct meetings with business partners and new potential recipients of courier services. Acting as an exhibitor, DHL Express (Poland) presented a range of amenities and beneficial solutions offered in international air services, both to exhibitors and visitors to the fair.
Its partnership in the fairs is supported by the global experience and commitment of the DHL brand to projects from the world of fashion, hair, beauty, and SPA. In Poland, DHL Express has many years of experience in the distribution of cosmetics and beauty products to foreign markets. In this regard, it serves both domestic micro and SME companies, as well as global brands with a worldwide reputation. Knowledge of this industry, high quality of service, and global reach have made DHL Express a reliable partner also in relations with cosmetic companies and those cooperating with this industry.
At the same time, on a global scale, DHL supports the development of promising industries for the entire market, including beauty and fashion. It holds the title of Official Logistics Partner of the Mercedes Benz Fashion Week series and Official Logistics Provider of IMG Fashion Week. This year, DHL and IMG Fashion launched DHL Exported, a program supporting young fashion designers around the world. DHL is, among others, the logistics partner of British fashion designer Vivienne Westwood.
The organizer of the premiere edition of Hair Forum Poland is Health and Beauty Media Sp. z o.o., a member of an international holding company whose branches are present in 17 countries around the world. The company has been operating on the Polish market for 17 years. The holding’s portfolio includes industry magazines, internet portals, a rich offer of training – including online training – and two leading trade events on the Polish market aimed at the broadly understood professional cosmetics industry – Beauty Forum and Beauty Forum & SPA, gathering hundreds of exhibitors and thousands of visitors every year.