Employee creativity as a resource of modern enterprises
Since the dawn of time, humans have strived to satisfy their needs and have taken actions that facilitate and improve work, enhance living conditions, and—thanks to creativity and curiosity about the world—actions that result in innovations.
Increasingly, the importance of creativity, its development, and the creation of conditions for manifesting pro-innovative attitudes are being recognized in areas such as organizational culture, communication methods, learning styles, and customer orientation. Creativity is currently defined as the main factor shaping innovation.
The term “creativity” is often used to describe human artistic activity. In this sense, it refers to the ability to create something new. It is imagination derived from existing, new, and combined ideas, an evaluation that regulates and controls imagination, and taste defined as an internal feeling. Creativity and creative processes are shrouded in “mystery” due to the fact that the “new” appears out of nowhere to replace old, well-known, and established thoughts and ways of acting.
“In the theory of J. A. Schumpeter, who laid the foundations for the modern perception and study of innovation processes, creativity is understood within the framework of innovation as a dynamic intra-economic process that can be rationally explained. However, Schumpeter does not define the concept of creativity as creating new things in art, but as originality in expression, which is achieved through the development of education, investments, work on enterprise structures, and personnel management.” Joseph A. Schumpeter separated the creator from the entrepreneur, pointing out that the creator’s task is to invent a new concept, while the entrepreneur’s task is to spot a market opportunity in the born idea and bring this new solution to the market. Thus, in this approach, creativity is the ability to search for and create new concepts, ideas, solutions of various characters, paths, and tools for socio-economic development, while innovation is the application of these solutions in economic life, i.e., their commercialization.
The article contains 31,260 characters.
Source: Logistyka Magazine
Niedzielski_Kreatywnosc_i_innowacja_w_transporcie_kolejowym.pdf