Microsoft has unveiled a new strategy for the mid-market segment, based on the slogan “Let’s build business together.” According to its assumptions, Microsoft Business Solutions will provide specialized enterprise management solutions integrated with products from the Office and Windows families.
The new product line supporting the presented strategy, Microsoft Dynamics, aims to combine the ideas of business process automation and increasing employee productivity. In line with the new strategy, Microsoft will provide mid-sized enterprises with specialized solutions tailored to the requirements posed by changing business conditions. Furthermore, the integration of tools provided by Microsoft Business Solutions with products from the Microsoft Office and Microsoft Windows families will allow for increased work efficiency and easier access to ERP system resources from within familiar and widely used office applications.
The company’s new strategy will simultaneously enable customers to easily and conveniently implement business solutions based on their existing investments in information technology. All the mentioned features of the Microsoft Dynamics family of solutions thus contribute to lowering the costs of implementing solutions, effective employee collaboration, and rapid adaptation of business processes to changing market conditions.
Close cooperation with over 640,000 partners worldwide ensures that Microsoft Business Solutions has an efficient flow of information from local markets regarding the needs and requirements of customers in the mid-market segment. This enables the effective adaptation of emerging IT solutions to the needs of customers representing various industries and regions of the world. The assumptions regarding personalized contact with individual customers will, in turn, allow for the provision of effective support, consistent with the expectations and needs of representatives of mid-sized enterprises.