In her paper, the author deals with socially responsible business. At the beginning, she briefly reviews the history of socially responsible business and compares individual definitions of social responsibility. She devotes space to individual areas of social responsibility: economic, social, and environmental social responsibility. In the conclusion of the paper, the author discusses the social responsibility of media, focusing on two basic aspects of media social responsibility, analyzing the relationship between advertising and social responsibility, and the reasons why media should engage in social responsibility.
The authoress in her paper deals with the socially responsible business.
At the beginning, she briefly describes the history of socially responsible business and she compares individual definitions of social responsibility: economic, sociable and environmental social responsibility. In conclusion, she discusses social responsibility of media, whereby she pays attention to two basic aspects of social responsibility of media, she analyses the relationship between advertising and social responsibility and also reasons, why media should devote to social responsibility.
A business that brings nothing but money is a poor business. (…)
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