DPD Polska has been awarded the Superbrands 2014/15 title in the consumer brands – services – mail and courier category. The Superbrands certificate confirms DPD’s membership among the strongest consumer brands on the market. The award was presented during a gala ceremony held on May 20 at Ufficio Primo in Warsaw. The special guest of the event was Bayern Munich striker Robert Lewandowski, who personally received the Honorary Award.
Superbrands is the world’s only independent organization promoting the idea of branding through the identification, rewarding, and presentation of case studies of brands that have achieved market success due to their competitive advantages.
The certification process consists of three stages. In the first, a list of 2,400 brands in 110 categories is created, based on statistics and market research. In the second part, detailed research is conducted by the ARC Rynek i Opinia Institute on a sample of 15,000 respondents, during which brand awareness and the propensity to recommend the brand are determined. During the third stage, brands are evaluated by the Superbrands Brand Council. Experts assess the brand’s image strength on the market. The title is awarded to brands that have been rated sufficiently high during all three stages.
– One of the most extensive consumer studies in Poland allows us to learn and understand the balance of power in individual market sectors. We look at the market, taking into account all relevant brands in each of the surveyed categories. We involve experts and industry journalists in creating the initial list, and we also conduct market research that allows consumers to add additional brands to the list. Consumer research is a key element of the Superbrands Certification Process – says Monika Kowalewska, Superbrands project director in Poland.
– This certificate is not only a great honor but also a commitment to maintaining high trust among our clients and end recipients of parcels. High quality of services – fast, safe, and reliable delivery of shipments, i.e., the perfect execution of the so-called last mile, are the elements that determine the high position of DPD Polska on the market – says Rafał Nawłoka, CEO of DPD Polska.