PKP Intercity has started a collaboration with TVP2. The carrier will appear in the station’s flagship programs – from July 8, 2016, in Pytanie na Śniadanie (Question for Breakfast), and from September 3, 2016, in the 7th edition of The Voice of Poland. A series titled “Travels with Stars” is being created for the morning show. The carrier will place its products in both broadcasts. The cooperation will last from July to September.
On the carrier’s initiative, a series dedicated to travel titled Travels with Stars was created, which will be broadcast as part of the summer editions of Pytanie na Śniadanie. Famous people, including Tomasz Ciachorowski, Monika Mazur, Tomasz Rożek, Ada Fijał, Anita Sokołowska, Beata Chmielowska-Olech, and Julia Wróblewska, will travel by PKP Intercity trains to various parts of Poland. They will present the advantages of train travel and the tourist attractions of the cities they pass through. During their journeys, the stars will visit Iława, Łeba, Augustów, Bielsko-Biała, Wisła, Toruń, Wałbrzych, and Międzyzdroje. In the series, in addition to trains, modern railway stations and WARS restaurants will be shown.
Travels with Stars will appear in Pytanie na Śniadanie every week. Each episode will be divided into two parts. They are scheduled to air on Fridays around 10:25 AM and on Saturdays between 8:00 AM and 8:30 AM. The first installment of the series was broadcast on Friday, July 8, and the last one will appear on air on August 27. The series is also supported by a sponsorship campaign containing PKP Intercity branding elements. Additionally, in September, with the start of the TVP2 autumn schedule, PKP Intercity products will appear in The Voice of Poland program.
– The cooperation on these programs aims to highlight the benefits of train travel. We want to show passengers that they can take advantage of many amenities in modern trains, including the Flirt3 and PesaDART vehicles recently purchased by our company, as well as the Pendolino. The train is a great alternative to traveling by car, offering the possibility to reach various corners of Poland – says Agnieszka Rowińska, Marketing Director at PKP Intercity. TVP2 is responsible for producing the materials for the Travels with Stars series and The Voice of Poland. The cooperation on both productions will last from July to September.