It is said that no one is better at meeting delivery deadlines around the world than Santa Claus. It turns out that courier companies handle this very well too.
The Great Package Race is a project carried out by students at the Georgia Institute of Technology. The project is a challenge issued to various international delivery companies to determine who can deliver packages to a given location the fastest. In this year’s holiday edition of the race, the goal was to see which carrier would deliver packages to Santa Claus at the North Pole. DHL Express won by a landslide, beating the other competitors by more than a day.
Under the leadership of Prof. John Bartholdi, on Friday, December 13, students sent holiday packages containing Georgia Tech university gadgets, such as t-shirts, baseball caps, and mugs, from the United States to the destination, which was Santa Claus’s official dock in Rovaniemi, Finland (eight kilometers north of the Arctic Circle). The package sent via the vast global DHL Express network arrived at Santa Claus’s doorstep on December 17, a week before the start of Santa’s own giant logistics operation.
– We sincerely admire Professor Bartholdi’s creativity in creating a fun campaign that helps shape and educate the next generation of logistics leaders – stated Ian Clough, CEO of DHL Express in the United States. – No one knows the world as well as we do, and this competition is a great way to showcase DHL’s world-class service and our experience in delivering international courier shipments.