Dachser, one of the world’s largest logistics operators, achieved the best result among logistics brands in the 2016 Image Ranking published by the German industry magazine “Verkehrsrundschau”. Dachser was the only logistics company to win in two categories: “Full truckload and groupage transport” and “Consumer goods and food logistics”, receiving Image Awards.
– We are happy to have defended both awards once again – says Bernhard Simon, CEO of Dachser. – They confirm that our commitment to quality, competence, and service levels is perceived positively by the market. At the same time, it motivates us to continue our efforts in this area.
In the Image Ranking, which is conducted every two years, logistics service buyers awarded Dachser 738 out of 1000 possible points in the “Full truckload and groupage transport” category, and 747 points in the “Consumer goods and food logistics” category. These results secured the top spot for Dachser in the rankings. Research conducted by “Verkehrsrundschau” as part of the Image
Ranking also showed that 96% of logistics decision-makers in the industrial and trade sectors believe that a service provider’s reputation plays a significant role when concluding transport and logistics contracts. They also stated that the image of operators in the logistics industry is defined by three factors: price-performance ratio, service quality, and customer service. The study also showed that nowadays, it is almost equally important for logistics service buyers whether the engaged service provider meets all statutory regulations as well as corporate standards and norms.
The study for the Image Ranking was commissioned by “Verkehrsrundschau” to the research company Kleffmann, which surveyed 400 decision-makers responsible for purchasing logistics services in German companies operating in the industrial and trade sectors. Respondents were asked about the image and recognition of 79 major brands across five segments of the logistics market. The report titled “2016 Image Ranking of Transport and Logistics Services” created based on this research evaluated both the image of small and medium-sized forwarders operating regionally within specific market segments, as well as the reputation of the 15 most important European logistics regions.