For the sixth year, Kompania Piwowarska has been teaching that you must not drive under the influence of alcohol as part of its “Check your blood alcohol” program. It disseminates information about its free mobile application and how alcohol affects the body among drivers, both independently and through partners. Recently, the KP program has also been promoted among its employees by the renowned logistics operator – Raben Group.
Not getting behind the wheel after consuming alcohol is an issue that is always worth reminding people about, and not just “Sunday” drivers or those who use their private cars. Professionals also need to be reminded from time to time that they must not drive after drinking even a single beer or a glass of wine. Kompania Piwowarska is well aware of this, which is why it reminds its employees about it every year by distributing information materials and organizing contests with prizes. Previously, “cheat sheets” reminding 4,000 professional drivers of the most important rules for safe driving of delivery vehicles were prepared and distributed through Provincial Road Traffic Centers (WORD) and given to transport companies cooperating with Kompania Piwowarska.
Logistics supports actions for responsible alcohol consumption
Recently, Kompania Piwowarska has gained a new partner for the “Check your blood alcohol” program – the Raben Group, which is promoting knowledge about how alcohol affects the body among its 6,000 drivers. The first stage of the information campaign was a holiday newsletter to employees, in which the company reminded them not to overindulge and to drive responsibly even during the holidays. The program will also be promoted through car air fresheners and various internal communication tools.
– As part of the Raben Group’s “Transport is needed” social campaign, we promote road safety. A significant portion of Raben Group employees are professional drivers. Through them, we want to change the reality on the road. In 2013, we trained over 100 drivers in first aid. This year, thanks to our cooperation with KP, we will promote safe driving and the sobriety behind the wheel that is inextricably linked to it – comments Marta Szymborska, CSR leader of the Raben Group.
The cooperation between the two entities in promoting sobriety on the road will be one of the topics of the Polish Logistics Congress “Logistics 2014”, which will take place in May this year.
Application on 170,000 phones
The logistics operator is another partner of Kompania Piwowarska in the “Check your blood alcohol” program. Since 2011, the campaign has been supported by the WORD in Rzeszów, and in 2012, other centers joined it: in Częstochowa, Elbląg, Gdańsk, Gorzów Wielkopolski, Jelenia Góra, Kraków, Lublin, Warsaw, Wrocław, Toruń, and Zielona Góra. Kompania Piwowarska provided them with campaign information materials (leaflets, stands, film) that can be useful during training for students. KP also promoted the campaign in agreement with the Sobriety Pastoral Ministry of the Archdiocese of Katowice and the Business Consulting company, which are the organizers of the “I drive. I am sober” campaign.
– We try to promote our program during events that gather drivers, both regular and professional, and reach young people with the message through appropriate channels. We estimate that in 2012 alone, at least 200,000 people learned about “Check your blood alcohol” thanks to information materials: stickers, posters, stands, leaflets, and “responsible” mints distributed in taxis – says Katarzyna Radecka, Sustainable Development Manager at Kompania Piwowarska. – The fact that we have a new partner makes us extremely happy, because thanks to this, information about the “Check your blood alcohol” program will reach more drivers.
The “Check your blood alcohol” program has been operating since 2008, and its goal is to increase road safety by raising drivers’ awareness of the effects of alcohol on the body and enabling them to install a breathalyzer on their phone. So far, over 170,000 drivers have downloaded the free application to their phones, and Internet users can also use it on Facebook.