Over 12,000 kilometers traveled, 32 locations visited, and nearly 10,000 visitors are the achievements recognized by the Golden Arrow 2016 jury.
During this year’s Golden Arrow 2016 gala, held on June 23 in Warsaw, the “MAN Mobile Museum” project received a Golden Arrow award in the Experimental Marketing – event marketing category. This unique museum on wheels—a MAN TGX 18.440 road train with a Wielton box trailer—was prepared to celebrate the 100th anniversary of the production of the first MAN truck. Its task was to bring the milestones of MAN’s history, which undoubtedly set the direction for automotive development, closer to the general public.
During a visit to our museum, one could take a virtual walk through 100 years of the fascinating history of the Bavarian truck and bus manufacturer. The tour was chronological—from the creation of the first MAN-Saurer truck, through subsequent milestones in the development of MAN products, to… the future, which is being created today! A model of the futuristic MAN Concept S tractor unit was created in real-time before the visitors’ eyes, thanks to the use of 3D printing technology. Other innovative solutions were also used in the MAN mobile museum. Five interactive stations were dedicated to key events in the development of MAN products. Using tablets equipped with an augmented reality application, visitors could view MAN vehicles produced over the years.
– We prepared a unique, innovative project, presenting our history in an attractive, interactive form to the widest possible audience. Golden Arrow is confirmation that the campaign was a success – said Piotr Stański, President of the Management Board of MAN Truck & Bus Polska.
This is another Golden Arrow award for MAN Truck & Bus Polska. In 2014, the company received awards in the B2B sales promotion and B2B integrated campaign categories for innovative and engaging marketing activities for the “What’s inside the new MAN” project, which introduced the new MAN TGX Euro 6 tractor unit to the market.
The “Golden Arrow” Direct Marketing Competition is a unique event in the industry. Organized by the Polish Marketing Association and VFP Communications since 2006, it attracts more and more participants, analyzing and evaluating the largest campaigns conducted.