While the courier segment is growing at a double-digit rate, traditional letter correspondence, despite declines, remains a key element of business and institutional communication. Janusz Konopka, CEO of Speedmail, comments on the conclusions from the Report on the State of the Postal Market.
According to the latest “Report on the State of the Postal Market” prepared by the Office of Electronic Communications, the Polish postal market is developing dynamically, reaching a volume of over 2.26 billion services performed in 2025.
Current data do not bring a fundamental change in the direction of market development, but confirm a process that has been ongoing for many years. The courier segment is consistently growing by over a dozen percent annually, driven by e-commerce, while the volume of letter shipments is falling under the influence of digitalization. Nevertheless, traditional correspondence is still a powerful market generating over PLN 3.8 billion in revenue. The letter remains the most effective, and often the only formally required, channel of reach for sectors such as finance, banking, or public administration.
Digital revolution and the new role of the last mile
The dynamic growth of the courier sector, which recorded a 14.3 percent jump to nearly 1.4 billion items in 2025, is a direct effect of changing consumer habits and the growing maturity of the e-commerce market. The modern customer expects full flexibility and control over the delivery process, which stimulates technological and infrastructural innovations on the so-called last mile. A key element of this transformation is the integration of the consumer into the logistics process through the development of self-service networks. In 2025, the number of parcel lockers in Poland reached an impressive level of 67,000 points, which, combined with a dense network of PUDO (Pick Up Drop Off) points located in retail stores, gave Poles almost unlimited access to convenient shipping and collection. Importantly for consumers, the scale of this phenomenon and the optimization of processes translated into real savings – the average price of a courier shipment fell by 5.4 percent, from PLN 11.31 in 2024 to PLN 10.71 in 2025.
Stable position of traditional correspondence
Although electronic communication is successively taking over some of the functions of traditional forms of transmission, the letter market still shows great resilience. The volume of over 731 million delivered letter shipments in 2025 clearly proves that the paper medium of information still plays a fundamental role in relations with citizens and business clients.
High attachment to traditional forms of mass communication is visible especially among institutional senders. In sectors such as finance, banking, telecommunications, the debt collection industry, or public administration, the paper letter remains a guarantee of delivery effectiveness and information security. Additionally, addressed advertising shipments enjoy a strong position, with a volume reaching 82.7 million items, generating PLN 194.5 million in revenue. For many brands, they are a key direct marketing tool, allowing for effective diversification of reach channels and strengthening the message in a world saturated with digital communications.
Evolution instead of revolution
Prospects for the coming years herald further intensive development of e-delivery and the gradual implementation of digital forms of official and business communication. However, this does not mean the twilight of the paper era. The improvement of market processes is heading towards a hybrid service model, in which digital and traditional solutions will complement each other. The letter segment will evolve, adapting to new technological realities, but in areas related to the circulation of formal documents, legal services, or personalized marketing, the traditional letter shipment will retain its significant and stable place in the structure of the entire postal services market.
Source: Speedmail