DHL Parcel, one of the leading companies in the courier services market in Poland, is beginning a rebranding process. The company’s new name – DHL eCommerce – is intended to emphasize its affiliation with the international DHL eCommerce division within the DHL Group, reflect the brand’s global goals, and highlight its strong specialization in solutions for e-commerce.
DHL Parcel, as DHL eCommerce, will continue its strategy based on delivering solutions tailored to customer needs, thereby supporting them in business development and entering new markets. The name change aims to highlight the company’s commitment to the growth of online commerce, which is steadily gaining strength. According to expert forecasts, by 2027, the value of the e-commerce market in Poland will increase by over PLN 94 billion (report: Prospects for the development of the e-commerce market in Poland 2018-2027).
– We specialize in solutions for the e-commerce industry, and the new name perfectly highlights our competency profile. We research market trends, check what customers need, and listen to them in order to best respond to changing needs – comments Agnieszka Świerszcz, CEO of DHL eCommerce, and adds – We operate not only on the domestic market but also throughout Europe. Thanks to this, we open up business prospects for our clients on an international scale. We support our clients and focus heavily on solutions for both the B2B and B2C segments. Senders and recipients can already take advantage of convenient returns, the paczking.pl parcel shipping platform, the “Redirect” service for shipment management, notification systems, and track & trace, or hourly delivery windows. Our latest implementation – the My DHL app – is an intuitive tool for comprehensive parcel management from the user’s phone. Just a few months after its release, it has been downloaded by nearly half a million users.
DHL eCommerce is consistently implementing further digital solutions. Among the latest are the versatile and intuitive My DHL app, which, among other things, facilitates contact with the courier and allows for tracking their location, or the PolCard Go app, which turns a smartphone into a terminal and enables card or BLIK payments. A strong OOH network consisting of over 15,000 POP points and POP BOX machines is also being continuously developed, which is currently one of the strongest market trends. Globally, the DHL eCommerce division already has 100,000 such points across Europe. The company’s rebranding process will take place in stages and will be finalized in 2024.