
Road transport is the most priority area for CO2 emission reduction, according to leading manufacturing companies and the e-commerce industry in Europe. A new report conducted by Ipsos and Volvo Trucks shows that companies are willing to pay more for transport providers offering lower CO2 emissions.
The research firm Ipsos, commissioned by Volvo Trucks, conducted interviews with 100 large companies from the e-commerce and manufacturing sectors in eight European countries regarding their demand for fossil-free transport in their future orders.
The vast majority of these companies have set goals to reduce their carbon footprint. 78% of respondents say they are willing to pay more for a transport provider with low or zero CO2 emissions, and 85% are ready to change their transport provider if they do not meet their requirements.
The research also shows a clear link between future business opportunities and fossil-free transport options. 60% of companies believe they are at risk of losing customers within the next three years if they are unable to meet consumer demand for low or zero-emission deliveries.
– It is good to see such a strong emphasis on fossil-free heavy transport. This means that in the coming years, we will witness a huge change in the industry. We believe that electrification will be a key driver towards zero-emission road transport, and we are proud that we already offer fully electric truck alternatives for most tasks. Switching to electric drive means more business opportunities – says Roger Alm, President of Volvo Trucks.
Volvo Trucks has set a global target that by 2030, 50% of all new trucks sold will be powered by batteries or fuel cells. The transition to electromobility is driven by Europe and North America, where targets are even higher. For example, in Europe, this target is currently around 70% for all new trucks sold in 2030.
Facts about the study:
– The study was conducted in June 2022 and included interviews with 100 high-ranking company representatives, typically responsible for procurement, logistics, supply chain management, and/or sustainability.
– The countries covered by the study are: Germany, France, the UK, Italy, Spain, the Netherlands, Sweden, and Norway.








