More than half of Poles (56%) shop online. Attractive product prices, convenience, and easy accessibility are the main factors driving e-commerce. As shown by the latest report “E-commerce in Poland 2018 in the eyes of internet users” conducted by Gemius, e-shoppers most often choose courier delivery directly to their home or workplace. The option of ordering parcels to collection points is also gaining popularity.
Polish e-commerce is developing dynamically. E-consumers are increasingly trusting online shopping. The ban on Sunday trading also has a positive impact on this trend. The Gemius report shows that one in five shoppers notices this fact. Poczta Polska, focusing on the development of services for e-commerce, has recently introduced a number of conveniences, such as the ability to pay by payment card for purchases from a courier or sending an SMS to the parcel recipient with the courier’s phone number.
– Poczta Polska delivers parcels to every place in the country. Courier delivery to home or workplace, collection at a point, cooperation with business partners, and of course our post offices, make up a network of over 8,000 points. Keeping in mind the changes taking place in the market, we are adapting our offer to the needs of customers – says Michał Mierzejewski, responsible for the parcel and e-commerce segment at Poczta Polska.
Shoppers have an increasingly better opinion of online shopping. Over the last 12 months, the assessment regarding the safety of online purchases as well as their ease and convenience has improved. The preferred method of delivery is courier delivery directly to home or work. This form was indicated by 78% of people.
– Poczta Polska has over 3,500 couriers. Last year, we equipped them with modern payment terminals, thanks to which the customer does not need to have cash on them when receiving a parcel. In turn, this year we introduced a new service – sending the courier’s phone number via SMS. As a result, the effectiveness of deliveries and customer satisfaction with the level of service have increased – adds Michał Mierzejewski.
The possibility of collecting a parcel at newsstands is gaining popularity. The report shows that 23% of respondents choose this form. In turn, one in ten shoppers collects their order at a gas station. Data shows that 22% of people prefer collection at post offices. The customer is at the center of the e-commerce market’s attention, and it is to their expectations that this market is adapting. Over the last 12 months, among the entire group of online shoppers, the most popular categories were clothing, accessories, books, CDs, movies, and cinema and theater tickets.
The study was carried out from 30.03 to 23.04.2018 using dynamic CAWI (Computer-Assisted Web Interview) surveys randomly emitted on websites with a total reach covering over 90% of Polish internet users. Completed interviews from 1,500 people were subjected to analysis.