According to the report “E-Commerce in Poland. Gemius for e-Commerce Poland”, DHL is the most frequently chosen provider for online purchases. For another year in a row, customers have appreciated the wide range of parcel collection options, as well as the highly popular door-to-door deliveries, both to their place of residence and work.
– It is a great honor for us that for the second year in a row, internet users have indicated DHL Parcel as their preferred provider for online purchases. Over the last year, we have been constantly working on our offer so that it is tailored to our customers – says the Managing Director of DHL Parcel, Igor Caban.
– We are constantly trying to develop an increasingly convenient way of delivering parcels for our customers, so that it is adapted to their daily schedule. We offer flexible delivery forms, including redirecting the parcel to, among others, one of 1,400 DHL Parcelshop points and DHL Parcelstation lockers, as well as to a different day or a different address. I think that it is thanks to this wide range of possibilities that we are often chosen by customers, and I hope that in a year we will stand on the podium again – adds the Marketing Director of DHL Parcel, Anna Kania.
The goal of the Gemius study was to understand the attitudes, habits, and motivations related to online shopping. Data was collected from April 7 to April 14, 2016. Interviews from 1,500 internet users aged 15 and over were analyzed. The study looked at people who are customers of online stores or auctions. It examined brand awareness in e-commerce, as well as motivations regarding the choice of online stores. The study shows that people who shop online choose this form primarily due to convenience, saving time and money, and a greater selection of available products than is the case in brick-and-mortar stores. People who have decided to shop online have high awareness of e-commerce brands and services. One of the key factors motivating the respondents to shop online is, among other things, the lack of necessity to travel to a store and the many available methods of delivering purchases.