In the best season in the history of Leicester City Football Club (LCFC), DHL, as its official partner, has supported the club’s global growth by exporting its merchandise to 66 countries. This is twice as many compared to the exports at the beginning of the season.
• The Americas are currently the largest importer of Leicester City products. The country’s share of LCFC products has more than doubled, and the number of postal shipments to the USA has increased fourfold compared to Australia, the second country on the list of the largest importers of LCFC products;
• Japan is the fastest-growing market with over a 30-fold increase in revenue (3,290%);
• Revenue from Italy has seen a staggering 13-fold increase (1,388%) compared to data from the beginning of the season;
• To meet global demand, LCFC sold out its entire 2015/16 stock of products in March.
The level of interest shown by the club’s Italian manager, Claudio Ranieri, and Japanese player, Shinji Okazaki, has led local fans to want to actively participate in the club’s success, especially since support for LCFC is visible all over the world. With the start of this incredible season, DHL began exporting club merchandise to new locations and the most popular recipients, such as Greenland, Kuwait, and Mexico.
– Watching the ceremony where Leicester Football Club was awarded the Premier League title was the greatest moment in football history. DHL is honored to have been able to support LCFC on its journey to winning the most prestigious league title and, as a result, reaching the club’s fans around the world. DHL even had to expedite an emergency shipment of the latest football shirts from Asia to meet demand in the UK! Given the growing demand for LCFC products, I am confident in the club’s sustained success in the global market – said Phil Couchman, CEO of DHL Express UK.
– Watching the success of the entire team and the fruits of their labor this season has been a wonderful experience – stated Ian Flanagan, Commercial Director of Leicester City Football Club. – Thanks to the high level of the entire team, we have also achieved huge success in our business operations. DHL’s commitment to logistics solutions means we have access to the growing demand from fans for club merchandise in many countries around the world. DHL has been a valued partner of our club since 2012, and we look forward to continued close cooperation to strengthen the global prestige of LCFC. With the growing recognition of our club internationally, it is important to continue reaching fans all over the world.