Already 17% of domestic deliveries by ROHLIG SUUS Logistics are deliveries to individual customers (B2C), and this share is systematically increasing. The company sees its advantage in warehouse handling and the delivery of shipments with dimensions larger than parcels handled by the courier industry and parcel lockers. Its strengths also include high competence related to the aesthetics of delivered shipments, professional IT solutions, and comprehensive supply chain management.
According to forecasts for 2016, the dynamics of online sales will increase by 23%, which is the highest growth forecast among highly developed countries, including Germany and the UK. The estimated sales value is still just over 6 billion euros, while in Germany, for example, it is nearly 65 billion euros – which is 10 times more, showing the huge growth potential for the Polish e-commerce market. According to the report “E-commerce logistics in Poland. Blazed trails for sector development,” the largest projected increase in demand for domestic logistics services over the next five years will concern (alongside categories: fashion, health, and beauty) industries such as: interior design, home appliances, home and garden, or electronic goods. These are also strategic industries for ROHLIG SUUS Logistics. This is because one of the operator’s main advantages is its competence in handling shipments with a wide range of dimensions, including non-palletized ones, the delivery of which exceeds the capabilities of couriers (over 30 kg, over 0.5 cubic meters), as well as goods highly sensitive to damage, such as furniture, electronic equipment, or fittings. The company gained this experience from many years of serving the largest manufacturers in the home appliance industry.
– We estimate that we carry out over 50% of B2B home appliance deliveries in Poland. The experience gathered over the years in this industry has allowed us to naturally acquire the competence to work with sensitive products and extremely demanding recipients, which seem invaluable in handling online commerce – says Daniel Franke, member of the board of ROHLIG SUUS Logistics.
In deliveries to final recipients, ROHLIG SUUS Logistics precisely defines the group of clients for whom the company’s competencies create the greatest added value. Meanwhile, the company directs its warehouse services to all sectors of online commerce. For years, ROHLIG SUUS Logistics has been managing inventory, preparing promotional sets, and carrying out co-packing projects for marketing campaigns of diverse goods: cosmetics, food products, alcohol, or CDs, including for online stores. The aesthetics of delivered shipments and communication with the customer also play an important role in the online order fulfillment process.
– The assessment of these two essential elements is the main factor influencing the customer’s overall opinion about an e-store. We are logisticians, but our role has long gone beyond standard operational activities. We perfectly understand that we are the face of our client to the final recipient of the shipment and have a direct impact on the image of the e-store. That is why we deliver products according to the “white gloves” philosophy, and our employees and managers are properly prepared to communicate with recipients – adds Daniel Franke.
The third advantage on which ROHLIG SUUS intends to build its position in serving the e-commerce sector is comprehensive supply chain management. The portfolio of logistics services allows the company to import goods from all over the world, manage inventory, and deliver to European markets. International brands conducting online sales in multiple markets will be interested in such a comprehensive approach. The company carries out warehouse handling and order picking based on a WMS system, which is fully integrated with the system dedicated to delivery fulfillment. Thanks to this, delivering shipments within Poland is possible within 24 hours. Additionally, with an appropriate level of orders, ROHLIG SUUS ensures integration with the e-store’s IT system.