Poczta Polska is monitoring breakthrough events in the online retail market. What trends will dominate online commerce in the near future?
– Poczta Polska is a strong partner for the e-commerce industry in Poland, and as such, we keep our finger on the pulse. We want to know what is important for online retail and what awaits us in the future. It is also worth looking at solutions that are novelties in the West, as they should soon arrive in Poland as well – says Sławomir Żurawski, Managing Director of Sales at Poczta Polska.
Among the important aspects that will determine the development of e-commerce in the future, Poczta Polska analysts list cross-border trade, m-commerce, the development of the Click&Collect service, dynamic delivery management, same day delivery, as well as crowdsourcing solutions in the parcel industry. In Poland, e-fulfillment (full logistics support for online stores) and the act imposing a tax on large-format stores (which may contribute to shifting part of the business to e-commerce) may also be significant.
Along with the increase in the value of the e-commerce market, the CEP market (courier, express, and parcel services) will also grow; over 30 percent of the value of the CEP market in Poland comes precisely from e-commerce support. Poczta Polska estimates that in 2016, the CEP market in Poland will be worth over PLN 5.2 billion. The development of fast delivery services – within a maximum of a few hours from order to delivery – will also be of great importance. Such services will serve to further popularize e-commerce and strengthen it in competition with traditional retail.