Logistics company DHL entered into a new three-year partnership on July 17, 2015, with the organizer of the world’s premier motorcycle championship – MotoGP™. As part of the partnership, DHL will provide logistics support for the needs of MotoGP™ and its sister events, Moto2™ and Moto3™.
– This new partnership with MotoGP™, the oldest of all motorsport world championships and the premier event in two-wheeled racing, is another example of DHL being the preferred service provider for the motorsport and automotive sectors – said Ken Allen, CEO of DHL Express. – We are very excited to have the opportunity to take the wheel of the championship’s logistics operations and offer high-quality international transport services for MotoGP™. Like other motorcycle championship organizers in our portfolio of world-class partnerships, MotoGP™ also gives us the opportunity to connect with exceptionally passionate fans around the world and creates “high-octane” experiences for our customers, employees, and partners.
– I am very pleased with the agreement with DHL, as its results will be very beneficial for both parties – said Pau Serracanta, Managing Director of the Commercial Area at Dorna. – The DHL brand will be perfectly visible on tracks, during events, and on many broadcast platforms used by MotoGP™. Furthermore, DHL will take advantage of opportunities to organize various activities for guests at MotoGP™ events. Dorna will benefit from logistics services worldwide, which will allow us to maintain our values of speed and efficiency upon which our championship was built.
In the 2015 season, there will be eighteen MotoGP™ races in fourteen countries across four continents. Regardless of the time of year, over 80 motorcycles and 350 tons of equipment for teams and championship organizers must be transported by sea, air, and road, covering a total distance of approximately 90,000 km in just nine months. Thanks to customized solutions for packing and transporting motorsport equipment, as well as in-depth knowledge of customs regulations and transport in all markets where MotoGP™ operates, DHL is well-prepared to ensure that the “race before the race” is completed smoothly and on time.
In parallel with logistics operations, the partnership will also include extensive marketing opportunities. In addition to rights to organize hospitality stands for customers and the right to use the logo in marketing initiatives for customers, DHL will benefit from trackside advertising at MotoGP™ events, ensuring brand visibility during live television broadcasts in 207 countries.