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Dajar expands cooperation with CHEP in European markets

Dajar expands cooperation with CHEP in European markets

Dajar, a Polish manufacturer and distributor of household goods, garden furniture, and equipment for the HoReCa industry, is expanding its scope of cooperation with CHEP. Since the beginning of the partnership, the volume of pallets ordered in Poland has nearly doubled. Thanks to the company’s dynamic development in the markets of Southern and Eastern Europe, the cooperation will now also cover Hungary and Romania. In order to increase cost efficiency, Dajar intends to explore the possibility of converting to CHEP pallets with its suppliers, including those from Turkey.

Dajar’s products are distributed mainly in full-pallet loads to modern retail chains. The company’s offer includes international brands such as Ambition, Disney, Patio, Pyrex, and Arcusine. A large part of the offer is year-round, but the company also has an extensive seasonal segment, including garden furniture. The enterprise employs 870 people in 9 locations in Poland. Certain product groups are transported from countries including France, Russia, China, and Turkey. The heart of the company’s distribution is Toruń, where the central high-bay warehouse is located. It is here that both products from production plants and the majority of imported goods are sent.
This way of operating imposes a number of logistical challenges, the resolution of which was entrusted to CHEP POLSKA. In the period preceding the cooperation with CHEP, the company had problems with pallet acceptance and high write-offs at its customers’ sites. The issue of controlling pallet quality was very burdensome, and managing pallet administration as well as the necessity of collecting them from contractors generated many extra operations, which constituted an additional cost for the company.

– We were looking for a solution that would provide us with operational and financial savings. We wanted to find an alternative to the previously used carrier, which was not 100% effective in distribution. Our partner in terms of pallet handling had to be a company that has a wide distribution network and is able to deliver carriers accepted by recipients to all our locations in Poland – summarizes Adam Kubicki, Logistics Manager at Dajar Sp. z o.o. – After comparing costs, besides convenience, the solution is also cost-effective. Eliminating the pallet issue from conversations with our recipients and transporters has also improved our relationships.

In recent years, the company has based its strategy on developing operations in Central European markets. New Dajar companies have been established in Romania, Slovakia, and Hungary, among others, which allows for even greater service efficiency in the region. In cooperation with business partners, the company strives to build strong, strategic relationships aimed at increasing operational and cost efficiency while respecting the principles of punctuality.

– The extensive network of CHEP service centers and cooperation with over 9,000 distribution points in Poland means that for companies operating on the scale of Dajar, we are a partner that guarantees high efficiency and reliability of deliveries – emphasizes Kinga Di Salvo, General Manager of CHEP for Poland and the Baltic States. – Another advantage of CHEP is the fact that the company operates in over 50 countries around the world and is constantly developing its facilities. In recent years, we have been dynamically increasing our reach in the countries of the Central and Eastern European region. For many Polish exporters and importers, these are important directions for business expansion. Our goal is to facilitate their business operations and take the burden of supply chain management off their shoulders.

Cooperation with CHEP has primarily resulted in the simplification of logistical processes. Thanks to the use of the blue pallet, Dajar can focus on the production and logistical processes that are key to the company. Pallet management no longer requires significant involvement and high labor input from the logistics department. Relationships with business partners have also improved, and service by a single pallet partner has clearly optimized costs.
CHEP is a global leader in providing comprehensive pallet management solutions. Founded in 1945, it currently operates in over 50 countries worldwide, providing services to the largest global companies in the consumer goods sector. The company is owned by the Brambles Limited Group, listed on the Australian Securities Exchange. In addition to CHEP, the Brambles Group includes IFCO, Pallecon, Transpac, and the Ferguson Group.
CHEP offers a pallet pooling service, which consists of sharing pallets and containers of constant quality among many customers. Pooling is a strategic business solution for companies that want to reduce capital expenditures and improve supply chain operations. CHEP’s logistics solutions are environmentally friendly and help protect customers’ products from damage during transport and storage by combining modern technology, many years of experience, and a huge asset base. CHEP employs over 9,500 people and manages nearly 250 million pallets. In Europe, CHEP has over 400 pallet service warehouses. CHEP has been present in Poland for 15 years, and its system is used by over 500 enterprises, including both Polish companies and international corporations. Currently, CHEP Polska issues over 15 million pallets annually to its customers in Poland and collects pallets from over 9,000 distribution points. Pallets are subject to inspection and repair at Service Centers – Kampinos, Radom, Świętochłowice, Gądki, Bydgoszcz, Niewiadów.
For its commitment to implementing the idea of sustainable development, the company has received awards: Resource Efficient Entrepreneur 2013 and Promoter of Ecology 2015. In 2015, CHEP Polska also received the Business Gazelle title awarded by the business daily Puls Biznesu.