Pawo, a manufacturer of men’s clothing, has decided to develop its online sales by entrusting the management of its logistics processes to the courier company Siódemka, part of the DPD Polska capital group. In addition to e-commerce support, Siódemka is also responsible for deliveries within the internal network, thus ensuring Omni-Channel Logistics.
The Pawo brand has been present on the Polish market for 25 years. The company conducts sales through 27 company-owned stores and a franchise network. Pawo brand stores operate in the largest shopping centers in the country, including Złote Tarasy in Warsaw and Silesia City Center in Katowice. The online store pawo.pl is a response to the growing needs of customers regarding online shopping. The network of stationary Pawo stores covers large cities throughout Poland. However, there are many customers from smaller towns who want to shop at Pawo frequently and quickly. The decision to launch an online store also stems from the growing group of people accustomed to making all their purchases electronically.
– The courier company Siódemka was a natural partner for delivering parcels to customers of the online store. Until now, our companies have cooperated in the area of internal correspondence handling. Siódemka successfully carries out, among other things, the process of delivering goods between the warehouse and stores and between individual stores. Thanks to the flexible terms of cooperation with Siódemka, we can offer our e-store customers free delivery, regardless of the purchase value – says Konrad Ciok, managing manager of the pawo.pl online store
Pawo products are shipped from the logistics center in Pabianice, the same one that serves traditional retail stores. The inauguration of pawo.pl was accompanied by the introduction of a new warehouse and accounting system integrated with the e-store. The company plans to integrate the online store with Siódemka’s 7 Business Ship Control application, which ensures convenient and efficient parcel handling.
– Thanks to the development of the omni-channel model, we are witnessing a kind of revolution in retail. An example of such a solution is the Pawo company, which conducts multi-channel sales through a stationary network and an online store. In this way, it strengthens its potential and sales reach, providing customers with significantly better experiences and wide product availability. Siódemka fits into this trend by providing full logistics support for multi-channel sales, ensuring not only the highest quality deliveries but also a number of IT applications that increase the efficiency of the entire logistics process – says Łukasz Zembowicz, Member of the Board for Sales, Siódemka S.A.
Pawo’s goal is to make its full assortment available in the e-store offer. A detailed analysis of customer behavior allows for ongoing changes to be made to the operation of individual elements of the sales platform. The company is also testing new services aimed at facilitating the purchasing process. Among other things, in cooperation with PayU, Pawo plans to introduce the possibility of making payments with one click (OneClick service). The store also successfully serves as a product catalog. It has also been integrated with the brand’s social media profiles, including Facebook and Pinterest.
– As a company, we have high expectations regarding the development of online sales channels; the observations made during the first two weeks of the e-store’s operation are more than satisfactory for us. We are convinced that professional handling of electronic orders will result, firstly, in an increase in Pawo’s turnover, and secondly, it will positively influence our brand image – adds Konrad Ciok.