The entirety of information and persuasion activities (known as market communication) is carried out between producers, who offer products increasingly adapted to new needs, and consumers who are aware of their power, as well as—which is significant in logistics processes—participants in supply chains. This is a mechanism that increasingly determines success in the dairy market and the efficiency of logistics processes; therefore, it requires evaluation in the context of the mutual relationships between these previously separately analyzed areas of management.(…)
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Source: Logistyka Magazine 4/2012