The article is a continuation of the first part, which presented the characteristics of the distribution channels of a selected manufacturing enterprise and the methodology for calculating distribution costs. In the second part of the article, the effectiveness of the distribution channels was evaluated using the analytical-point method. Based on the research results, an efficiency zone map was built for the analyzed channels. The dimensions of the developed map were the points obtained by the analytical-point method and the values of the efficiency indicator of the analyzed distribution channels.Effectiveness evaluation of distribution channels in selected production enterprise – part II
Abstract
The article is a continuation of the first part, which presents the characteristics of the selected distribution channels in production company and the methodology of calculating the cost of distribution. In the second part of the article was conducted evaluating the effectiveness of distribution channels by analytical-point method. Based on results, the efficiency zone map was constructed for the analyzed channels. (…)
The article contains 1567 characters. < /p>
Source: Logistyka Magazine 4/2012